Exactly a year ago, I ran across a post at a blog by Guy Kawasaki, where he lays out his ideas about evangelism. I blogged about it here, noting that although his evangelism was for a product, or a brand, it seemed to be equally relevant to evangelism in the context of faith. In fact, remarkably so. It’s no surprise that Kawasaki should be so adept at building brand loyalty and product awareness; in the late 90’s he was hired by Apple computers to reinvigorate the Cult of Mac. What was surprising was that his view of product evangelism seemed to be conscientiously drawing from a kind of religious evangelism that is compassionate, focused on the real person in front of you.
Turns out, this is not a coincidence. I don’t know how I missed it the first time around, but in December of this last year, Kawasaki posted an article about how he learned to communicate, and where he developed his understanding of how to persuade people to consider perspectives they hadn’t previously explored. In the post, he talks about 5 pastors whose communication style he intentional studied, and their perspectives on evangelism. Kawasaki is on the board of Hawaiian Island Ministries, a leadership training organization. He credits the company of these men and women as that source of his perspectives on communication and honest persuasion.
I’m sure this is old hat for all of us Uber Dorks here at Addison Road. But in case you spent this morning sleeping in a hole…
Apple released new iPods today. For all you 12-year old girls, the Nano now holds a sh*tload more songs, and has a fancy new aluminum case. 2 Gig up to 8 Gigs - it’s priced between $150 and $250. But if you’re not stealing Aaron Carter tunes from Limewire, and you actually want to fill up your MP3 player with 192KHZ tunage - the standard iPod Video has been upgraded to 80 gigs. Yes, 80 mother-lovin gigs. I don’t care if you rip your tunes in straight uncompressed AIFF format - you ain’t runnin’ outta space on this bad boy. Best of all? The price actually dropped for all this extra storage. $350 for 80GB, and $250 for 30GB. (I just ordered an 80GB black) Talk about a Hooty McDeal!
Also, the Shuffle has been updated as well - now it’s the size of a grain of rice. Well, almost….By the way - check out the giant butt on the Shuffle’s page.
This release comes along with news of the new Apple iTV - a device that will let you stream the video contents of your computer to your television. Personally, I already own such a device - I call it Tivo. (Or, more recently, the new HD cable box from Motorolla, powered by something called “Moxi”) But whatever. Apple also released iTunes 7, which includes downloadable movies, and looks simply delicious, and also introduced some time-sucking downloadable games for the iPod.
I went through a bunch of old posts this morning, and replaced missing images that we had embedded in our posts from other sites, back when we were young and ignorant and didn’t know that was a blogging foul. If you run across posts with blank spots instead of images, please let me know and I’ll try to fix them.
Turns out, this is not a coincidence. I don’t know how I missed it the first time around, but in December of this last year, Kawasaki posted an article about how he learned to communicate, and where he developed his understanding of how to persuade people to consider perspectives they hadn’t previously explored. In the post, he talks about 5 pastors whose communication style he intentional studied, and their perspectives on evangelism. Kawasaki is on the board of Hawaiian Island Ministries, a leadership training organization. He credits the company of these men and women as that source of his perspectives on communication and honest persuasion.
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