Operation Christmas Goat

Once I thought of the title, I had to follow through and do this thing.

Operation Christmas Goat: Addison Road is going to help you turn your Christmas shopping into World Vision goats for families in developing nations.

I know many of you are book nerds, and even more of you like the convenience of ordering Christmas gifts online. We here in the Lee family are planning on doing almost all of our Christmas shopping at Amazon.com.

amazon logoAmazon.com has something called the “Amazon Associates Program”. If you follow a link from this site to Amazon and buy something from them, a percentage of your sale gets kicked back to us as a referral fee. The percentage changes a bit, based on the total number of items sold, but it ends up being about 7.5% of the sales price. I’ve posted a page here on the site that leads directly to Amazon.com, called the Operation Christmas Goat page. Here’s the link:


It doesn’t matter what you buy on Amazon, new, used, on sale, full price, from Amazon or from their resellers marketplace, books, CDs, DVDs, groceries, electronics, as long as your session at Amazon starts by using the Operation Christmas Goat page, a percentage of everything you buy will be returned to us. And then we will turn that money into goats.

goat girlWorld Vision is an aid organization that provides sustainable local economic and health improvements for communities in developing nations. Their goal is to provide basic services, education, medical care, and economic development for communities, train members of that local community to sustain those developments, and then to leave.

One of the ways they do this is by providing goats to local families. From the World Vision site: “A goat nourishes a family with fresh milk, cheese, and yogurt, and can offer a much-needed income boost by providing offspring and extra dairy products for sale at the market. It even provides fertilizer that can dramatically increase crop yields.”

It’s a donation that can change life for a single family. It moves them from subsistence level to having economic options. They can afford to have a child go to school. They can make improvements to their homes and land. They can begin to thrive.

From November 1st through December 31st, every dollar earned here at Addison Road through the Amazon Associates Program will be donated to World Vision, to provide goats for families that need them.

All you have to do to participate is use the link given, addisonrd.com/amazon, to do your Christmas shopping. Buy whatever you would normally buy, and a percentage of your sales will go to Operation Christmas Goat. On average, every $1000 in sales generated through this site will provide one goat.

If you want more information about World Vision, their mission, and a full disclosure of how they spend their money, you can find it at WorldVision.org. You can also find a link on their site to donate directly to them, without having to do any shopping at Amazon.

Please feel free to spread the word. If you know of someone that you think would like to take part in this, send them an email with a link to this post, or send them straight to the Operation Christmas Goat page (addisonrd.com/amazon).

Operation Christmas Goat is on!

(update: if you’re on facebook, you can join the group. Invite your friends, help promote this thing!)

14 thoughts on “Operation Christmas Goat

  1. June

    Awesome. I’ve been wishing for years that my extended family would ditch the Christmas gift custom and instead we could all buy Christmas goats (and chickens, cows, etc.) for people in need. So far it hasn’t happened (but I haven’t given up hope) so I’m glad to see that the Addison Road family is having a part in it.

    And for the record, My extended family members are incredibly generous folks…my parents buy more gifts for World Vision kids, Compassion kids, children of prisoners, random people they know are in need, missionaries, etc. etc. than they do for us unneedy relatives and on Brian’s side, we have relatives who fund entire villages, orphanages, schools, etc.

  2. Devin

    This is a great idea. Thanks for thinking of us. I’m the Director of World Vision’s Gift Catalog and I love to see this kind of creativity. Personally, I can’t think of a better way to celebrate Christmas. Of course, if you want to donate directly, you can visit our site at http://www.worldvisiongifts.org.

    - Devin Hermanson

  3. michael lee Post author

    The three of us should never be allowed to hang out anywhere near an apple store together. Or an internet connect, if one of us has a credit card.

  4. Pi

    Brilliant idea, both on your part and World Vision. If the average family spends around $900 on Christmas gifts, and two-thirds of that is online, just 45 families could generate enough through Amazon’s referral fee to buy an entire stock of farm animals for David Rojas Laus and his community.

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  6. aly hawkins

    “This Christmas, somebody is getting your goat” is a bloody brilliant tagline. Have you ever wondered, Michael, if you perhaps missed your calling? I hear copywriting is very rewarding.

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