Comments on: Guy Kawasaki, the Evangelist http://addisonrd.com/WordPress/2007/01/guy-kawasaki-the-evangelist/ your source for illegal theology downloads Thu, 04 Dec 2008 00:51:52 +0000 http://wordpress.org/?v=2.6.5 By: JC http://addisonrd.com/WordPress/2007/01/guy-kawasaki-the-evangelist/#comment-40514 JC Wed, 17 Jan 2007 16:22:00 +0000 http://addisonrd.com/WordPress/2007/01/16/guy-kawasaki-the-evangelist/#comment-40514 As a marketer for the past 26 years, I have always believed that there is a very close link between marketing and Christianity. Marketing is straight forward. You have a product (that is hopefully unique and differentiated from other products available) and you have a target market (those people who are most likely to have an interest in your product). Marketing then fills in all of the details (pricing, distribution, etc., etc.). But the really important bit is TRIAL and CONVERSION. Actually, selling Christianity is a marketer's dream. The best product offering of all time: Forgiveness of sin...an open-ended offer with no expiration date (well, your expiration) that is yours "free" just for believing. And, if you act today, we will throw in this incredible bonus offering: eternal life in heaven. Not bad! As a marketer for the past 26 years, I have always believed that there is a very close link between marketing and Christianity. Marketing is straight forward. You have a product (that is hopefully unique and differentiated from other products available) and you have a target market (those people who are most likely to have an interest in your product). Marketing then fills in all of the details (pricing, distribution, etc., etc.). But the really important bit is TRIAL and CONVERSION. Actually, selling Christianity is a marketer’s dream. The best product offering of all time: Forgiveness of sin…an open-ended offer with no expiration date (well, your expiration) that is yours “free” just for believing. And, if you act today, we will throw in this incredible bonus offering: eternal life in heaven. Not bad!

]]> By: Daniel http://addisonrd.com/WordPress/2007/01/guy-kawasaki-the-evangelist/#comment-40513 Daniel Wed, 17 Jan 2007 16:21:38 +0000 http://addisonrd.com/WordPress/2007/01/16/guy-kawasaki-the-evangelist/#comment-40513 that is some pretty awesome stuff... that is some pretty awesome stuff…

]]> By: Morphea http://addisonrd.com/WordPress/2007/01/guy-kawasaki-the-evangelist/#comment-40144 Morphea Tue, 16 Jan 2007 19:49:44 +0000 http://addisonrd.com/WordPress/2007/01/16/guy-kawasaki-the-evangelist/#comment-40144 Yes...but is he a CHRISTIAN? Just kidding. Cerise Yes…but is he a CHRISTIAN?

Just kidding.

Cerise

]]> By: Corey Witt http://addisonrd.com/WordPress/2007/01/guy-kawasaki-the-evangelist/#comment-40091 Corey Witt Tue, 16 Jan 2007 17:10:38 +0000 http://addisonrd.com/WordPress/2007/01/16/guy-kawasaki-the-evangelist/#comment-40091 I read his book, <i>The Art of the Start</i> last year. He seems to have a real head for marketing strategy, be it personal, spiritual, or financial. I read his book, The Art of the Start last year. He seems to have a real head for marketing strategy, be it personal, spiritual, or financial.

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