Guy Kawasaki wants to teach you how to be an evangelist. He wants to teach you how to spread the good news, and entice other people to convert to your point of view. And he has some really great ideas about how you can do this.
Guy Kawasaki: The Art of Evangelism
The thing is, Kawasaki isn’t a pastor. He’s not the latest author with a book out on Zondervan. He isn’t a conference speaker, or a church trainer.
Guy Kawasaki is a venture capitalist in the Silicon Valley. He’s talking about technology evangelists (think cult of mac). He’s talking about the people who are so passionate and engaged about a something that they bring other people along into their passion.
Read it. Now re-read it with an eye toward the Kingdom of God. Now share your thoughts.
hamo 12:11 am on 18 January 2006 Permalink
Thanks for the heads up!
Guy Kawasaki, the Evangelist at Addison Road 8:57 am on 16 January 2007 Permalink
[...] Exactly a year ago, I ran across a post at a blog by Guy Kawasaki, where he lays out his ideas about evangelism. I blogged about it here, noting that although his evangelism was for a product, or a brand, it seemed to be equally relevant to evangelism in the context of faith. In fact, remarkably so. It’s no surprise that Kawasaki should be so adept at building brand loyalty and product awareness; in the late 90’s he was hired by Apple computers to reinvigorate the Cult of Mac. What was surprising was that his view of product evangelism seemed to be conscientiously drawing from a kind of religious evangelism that is compassionate, focused on the real person in front of you. [...]